Monday, September 30, 2013

Social Media Presence 101

Building Your Social Media Presence
             By: Lawrence Layton





10 Steps to start building your social media presence.


Today, Social Media is being used as a marketing and information collection tool by many businesses large and small and with great success.  You've noticed this, and now your business is ready to get in the game.  It’s not easy to be successful in this arena; it take time and practice, but all successful businesses use social media.  Here are 10 steps that will save your business time and wasted energy as you start building your social media presence.  But before you begin, you will need to set well defined goals for your social media presence, devise a plan to reach that goal and take the necessary action to drive your plan to success.  Here are my initial 10 steps to get you on your way:

1.    Define your overall Goals for your Social Media Presence.
2.    What sites are your customers on?  Be there.
3.    Implement “Image Branding” on all your social media sites.
4.    Be consistent with Profile, About and Tag Line information.
5.    Use email and business contacts to your full advantage.
6.    Get a professionally designed website and blog or redesign the ones you have.
7.    Accumulate, write or purchase quality content to share on your social sites.
8.    Sequence your content and schedule it for distribution.
9.    Engage on your social media site (that’s why they’re called social media).
10.  Monitor your site visitors and your social media reputation.



Social Media can be the effective catalyst your business needs to grow more customers, or it can be the tool that ends up making you look silly.  It’s up to you.  If you understand what it is and how it works, you’re on your way to bettering your business.  Think of it as any other professional tool (legal, accounting or advertising); if you don’t have the time to understand how to use it correctly, pay a professional to do it for you.  You’ll be glad you did.
              Read More.... http://goo.gl/rs7nZo


Thursday, September 26, 2013

NFL will show Instant Reply via Twitter!

Stop the presses! 

When I saw this article by Kurt Wagner on the Mashable site this morning I was excited. That little blue tweety-bird has come a long way.  I currently monitor Twitter for Cardinals baseball scores and this winter will for the Rams, Blues and SEC Football, but now according to Kurt, I can see Instant Replay on NFL games.


NFL Will Show Instant Replays via Twitter


Twitter continues to add major partnerships ahead of its looming IPO, and it now has the world's most popular sports league on its team.


The NFL will now show instant replays via Twitter, reports Reuters. The partnership, which was reported Wednesday, is part of Twitter's Amplify program to bring more video content to Twitter streams. Reuters called it Twitter's "biggest sports-related commitment to date."
Sources familiar with the matter have confirmed the partnership to Mashable.


Twitter launched its Amplify program in May, and works with broadcasters to bring additional video content to Twitter in hopes of capturing viewer attention on a "second screen" (either smartphone or tablet). The NFL partnership means that marketers can now sponsor a tweet that includes NFL video replays and other NFL-related content. The videos will run with a short video ad intro, and both the NFL and Twitter will receive portions of the proceeds, according to Reuters.
The NFL agreement comes just two days after Twitter announced its largest Amplify partnership to date — CBS. That announcement came Monday at Advertising Week in New York City, and includes 20 brands and 42 different shows, meaning more packages than any other single Amplify deal. The Amplify program is sure to increase Twitter's ad revenues, a point of focus for both the company and potential investors as Twitter moves toward an IPO later this year.
Twitter has partnered with sports leagues in the past to bring instant replay to Twitter. The NBA tweeted out highlights during the 2013 playoffs, and the NCAA shared instant replays on Twitter during March Madness.
Twitter is not alone in trying to capture eyeballs fixed on NFL games. Facebook announced a content deal with Fox Sports on Sunday that the social network hopes will encourage more users to talk about the games in real-time within their Facebook network. In 2011, the NFL reported that 200 million unique viewers tuned into NFL games throughout the season, meaning there are a lot of viewers up for grabs when it comes to the second screen.


Wednesday, September 25, 2013

Does Small Business "Get" Social Media?


Small business is constantly striving for new methods to increase their business.  As more and more small businesses turn to Social Media, the question inevitably gets asked:





Does Small Business “Get” Social Media?

                                                              By: Daniel Newman – Millennial CEO


We Need More Social Media!


Said every small business owner ever.

And no, this is not a Meme; this is truly what I think small business owners everywhere are saying. Considering not a television commercial, billboard, radio spot or magazine advertisement goes without a “Find us on Facebook” or Follow us on Twitter,” it is safe to say that the influence is there.  The popularity has created a coinciding illusion that Social Media is the end all be all and it is going to be the way that a small business will more quickly win its customers.

 

Social Media is not a Savior

In itself, Social Media is merely one piece of a vast integrated marketing solution for small business.  So while the small business owner is asking to have an account set up with every social network on the planet (and there are many), the very presence of having an account means exactly as much as the effort it took to get signed up with it in the first place. Nothing!  Social is a vehicle, one vehicle and what makes it so popular is the exposure that it can give you to so many people in one place.  However, if you have no friends, no followers, no community and no idea what you are doing with your Social Media then your return will be exactly zero.
 





Where Small Business Goes Wrong With Social Media


I am obstinate that there are many ways to skin this topic. Social doesn't have to be done one way and in fact it can be done many ways. But Social Media is built on the idea of “Being Social.” And being social is an activity.
Let’s look at an analogy that everyone can (should) get.  Your New Year’s Resolution is to lose weight. January 1st you head over to the gym and you join.

Question: Have you now done enough to lose weight?

Answer: No

Review: Because joining a gym doesn’t account for weight loss. Now visiting the gym and working out hard and eating well can help, and the gym itself is a catalyst for those things, however your joining the gym in itself won’t actually make an impact unless you execute your plan.

The same goes for Social, but when it comes to Social, the routine requires more than just posting content. That has never been the answer.  To obtain results you have to provide valuable content that is targeted to your audience. But before you can do that you have to work to make the content move which means building loyal readers and visitors.

By loyal, I mean more than just those that “Like” your page, but people who are advocates for your brand. This advocacy is built by consistency, value and engagement with a known target audience.  Perhaps most importantly, this takes time. There are no short cuts when it comes to building loyalty and community amongst your brand. It takes quality work and commitment. 
What doesn’t work is just having social accounts.






Parting Words for Small Businesses that Aspire to be Social


 At the very root, a brand is comprised of…  Yes!  People.

And people want to engage with other people. So content slung at them doesn’t move like content that engages.  Social starts and ends with engagement. It builds the community we all seek.

So if your small business wants to be social the work goes far beyond having a Twitter Handle or a Company Page on Facebook or LinkedIn.
It means so much more. Begging the question…


How does your small business play in the Social Media world?

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Sunday, September 22, 2013

New Office, New Network

My sister's in the transportation business.  She's been trucking freight now for quite some time and had the opportunity recently to start her own Intermodal & Freight operation just north of Jacksonville Florida. Opening up her own operation gave her a refresher course on all the necessities of a fully-functioning office environment.  Although her task list is much greater opening a business, here's a list of her considerations from the networking perspective.




The first and foremost thing to consider is what software will you be running in your office environment.  Everything is designed around your applications and I mean everything.  Too many start-ups buy the computers first and end up with slow running applications because they didn't get enough memory or enough storage space for all their data.  Don't confuse the two; memory is where your applications and the operating system are executed or their required data is waiting to be executed (cache). Storage space also know as your Hard Drive is where everything resides before hand; applications, data and the operating system (Windows or Apple IOS).  The best advice here is to read all the requirements listed with your operating system and the applications you intend to run.  Simple rule: you can never have too much memory.

So, you've purchased sufficient Desktop and Laptop computers to run the application your business requires, they have enough memory and large enough hard drives.  Next, you'll need to interconnect them all into a LAN (Local Area Network).  This requires two hardware devices and a cable to connect them; one is an Ethernet port in each computer or device and the second is a switch port for each device's connection. The Ethernet cable has a RJ-45 connector on each end to make that connection.





Note: Laptops can usually connect via Ethernet like the desktops and/or via wireless.  Most of the additional devices like printers and the Fax machine can be connected to your LAN with either an Ethernet or wireless connection.


Now if you were self-contained and didn't have to go to the Internet for anything you'd be about done, but let's face it; we all go to the Internet now a days.  My sister has VOIP (Voice Over Internet Protocol) phones, so she can't even make a phone call without the Internet. So now it gets a little tricky.  In order to go to the Internet or do wireless, you need a Router.  A Router is a device that routes protocols between two or more networks.  Sounds complicated, but it's not.  Let me explain; your Internet Provider (ISP) has a network, the device they install in your office is a node or end-point on this big network, and it has an address so they can see it and talk to it for troubleshooting and setup, things like that.  The IP address will look something like this 168.150.0.20 and it also has something called a Subnet mask and it looks like this 255.255.255.0.  This is the same thing the cable company does to your cable box at home, but you may not know it because they set everything up and you never see it.  It allows them to know which box ordered the movie and where to send it.






This Router allows the Internet Service Provider to have its network address on one port and your office network address on the other side of the port; routing IP via NAT (Network Address Translation) between the two sides of the port.  The Internet Service Provider has a big network, but it doesn't have enough address for everyone of it's subscribers devices to have one of its addresses.  So you have to use your own addressing scheme.  That's it in a nutshell.  If your office is part of corporate, they will usually give you the addressing scheme to put on your side of the Router.  If you're standalone like my sister, you can use whichever scheme you want (within reason).  The great and powerful OZ of the Internet has set aside the 192.168.xxx.xxx (where xxx represents any number from 1 to 254) for private networks (if your not getting an address from corp. that's what you are).  So I would use the 192.168.2.xxx as my scheme to be safe.

Now, if you didn't fall asleep from the previous paragraph, you're ready to connect everything and test your new network.  The Cable Company or Internet Service Provider will be out to put in the line, so it's best to have all the computers, switches and router connected before hand because you'll want to test them while he/she's there.  It's usually an additional charge if they have to come back.

I always make a drawing of the network by placing each device on paper and its connection type and address.  Start with the Router port (your side).  I would give it 192.168.2.10, then the switches; 192.168.2.20, .30, .40, .50 and so on.  If possible don't use any number under .100 for a computer, laptop, fax, printer or any other device.  That way you'll know everything under .100 is an interconnection device.  Next, start with your most important computers and laptops; .100, .110, .120, .130 and so on.  And lastly, all printers, faxes and additional devices like phones; .200, .205, .210, .215 up to .250.  Remember, you can't use anything over .254 so adjust the numbers accordingly.





OK, now for the Subnet mask; when you're entering the IP address (192.168.2.whatever), it will want a Subnet mask.  Enter 255.255.255.0 for a Class C address (I won't bore you with what that is here).  And that's it!  You can now test your side of the network by loading MS-Word and printing a doc. or if you know how to ping, ping the address of any one of your devices.





When the Internet guy comes, fire up the software for the Router and add the address he gives you for the Internet port and you are ready to test the internet connection from each PC & Laptop.  You can Download a program called SpeedTest from the internet and by running it, you'll know your true Internet connection speed.




Friday, September 20, 2013

Google is at it again!

Have you had a chance to see the new Google Search Page look?  They've changed the Logo (Flattened it) and added an Apps Toolbar & Quick Links in the top right corner.  Also, shortened the Login Name to first name only (at least mine is).




If it hasn't shown up on your search page yet, add the following code by going to your Google Search Page, entering Ctrl+Shift+J to take you to the Chrome Developers Console, Click Console and Enter the Code (Copy/Paste):

document.cookie="PREF=ID=e66a207a51ceefd8:U=936bafc98b2a9121:FF=0:LD=en:NR=10:CR=2:TM=1378808351:LM=1379592992:SG=1:S=OXyq0fqClYB66VuV ; path=/; domain=google.com";window.location.reload();


Then Hit Enter to Execute.






Here's a direct link to the Google+ Blog for more information:



Enjoy!



Wednesday, September 18, 2013

Blue Marlin Welcomes New Client!

Blue Marlin Computer Services has the opportunity to provide its Social Media Management professional services to Canine Life Skills.  One of the top canine training facilities in the area, Canine Life Skills provides the Jefferson County and Greater St. Louis Metro area with their proven training methods for owners and their dogs.  Canine Life Skills owner Angela Bentley wants to broaden her business's social media presence, enhanced her business services by providing online tips & tutorials and be more engaging in the community with educational events to help your dog become a well balanced member of your family.




Whether your dogs require extensive personal training or just a quick refresher course, give Angela Bentley a call today at 636 789-4335.




Tuesday, September 10, 2013

Google's HD Hangouts On Air

Get your business noticed with Google's Hangouts On Air now in High Definition.





Google Hangouts On Air is a live video conference event saved as a YouTube video.  If you know Google, you know they are a leader, innovator and the number one search engine in the world. Google has had a free product called Hangouts out for awhile now; it gives you the ability to video conference with up to 9 more people in a "Hangout".  This product works on desktop computers, laptops, tablets and mobile phones, all you need is the ability to connect to your Google account on the internet, a video camera and mic.

Ever the innovator, Google has taken this product to the next level.  Now you can; schedule your video event as a Hangout On Air (allows you to save to a YouTube video), invite your participants (your board members, club members, hobby, sales or professional groups), have your video conference event and then save the video to YouTube.  This will allow others, that could not attend your event live, to watch it at their leisure or for multiple times (this is a great tool for How To events).  Oh, and did I mention the participants can share things from their computers with each other or the audience; things like slide presentations, videos, music you're collaborating on and any How To presentations.  The event will also allow up to 300 or more to attend via chat and ask question and watch all participants.

Let me give you an example: a Realtor's wants to push information to his/her group of agents.  The Broker sets up a time, invites the agents to attend and prepares his/her informative presentation complete with new home videos.  At the appointed time, the agents (all scattered throughout the county) connect to the event and the Broker gives the presentation and does screen share of his/her computer.  The Broker can see which agents are struggling with the information or have questions because he/she can see each member of the event (remember up to 9 participants and up to 300 more can use Chat to chime in). Any question and answer session can happen in real time and the Broker can remote to the video participant agents computer (with their permission) to fix any glitches with software delivery.  The Broker may even share videos of new homes with the group. At the end of the event, the video is saved to YouTube (publicly or privately) and any agent that missed it can review it later.

This works just as well for sales presentations and school work.  Board or Civic Clubs can do meetings without leaving home.  For attorney's working from home on the weekend or traveling, collaborating this way may save multiple trips to the office and you don't have to save the video if you are discussing sensitive information.  Remember, this is a free service from Google.  Anything your business does with Google help's your business move up in the Google Search Rankings.  The only equipment you need, you probably already have; a computer or mobile device connected to the internet, a camera and a mic.

So where does Blue Marlin Computer Services come in?  Well, we do Hangouts!  This may seem intimidating to some the first few times, so we offer production help.  We show you the ropes on how to put these events together, show you all the nice tools you can use during the Hangout, help you through the Hangout event and show you how to save the event as a YouTube video afterwards.  We offer this production service for individuals and businesses getting started in Hangouts On Air or professional that don't have the time.  In most cases we do a practice session to show you the entire process from start to finish, this usually last 2 hours and will require a couple of participants. Next, we are there with you through your first Live event.  You Can Do This!  After that you can be Hanging Out on your own or with our help, you decide how much help you require and when.  If you want, we can handle everything for your club, organization or business.

This is where business connectivity is going, it saves money on travel, allows everyone to get a consistent messages, and you can insure any deliverable's make it onto your participants computer as intended.  The practical use for this technology is endless, so give Blue Marlin Computer Services a call at 636 208-4683 and let's get together and Hangout!

Saturday, September 7, 2013

Your Business Branding and Social Media

As more and more businesses make the jump into the Social Media Universe, there's a lot to consider. Everything from your design and logo to your colors and fonts.  Your Branding ties all of these elements together across all your social media platforms, and should always be in the back of your mind when making these types of decisions.





This is a article I wrote for a new client who was starting a new transportation company.  My goal was to make her aware of her design decisions, and how they will fit into her Branding later.


Basic Steps to Success in Social Media


Branding Opportunities - Branding is the consistent look and feel of your business over all things you publish. This encompasses your Social Media sites (Facebook, Twitter & Google+), your Websites, Blogs, Business Cards, Letter Head, Advertising and PR campaigns; basically all the things you put your name on.  There are three main elements to your Branding and some lesser ones; your logo will be the number one thing people will remember about your business presence.  Your Tag Line or catch phrase reinforces your logo and your colors and design pull it all together.

The Logo – make it high quality and simple.  It will represent your business for a long time.  The logo will also appear as your profile pictures on your social media sites, so don’t make it long and drawn-out.  AT&T has a simple blue and white globe.  I use a Blue Marlin.

Your Tag Line or Catch Phrase – This is your chance to tell the world about your business in a few succinct words.  Make them count!  They will appear on all your social media sites, your website and probably should be on your business cards, right under your business name.

I use:     Computer & Web Solutions

Michelle’s Salon uses:    All Things Hair and Nails

Redbird Carriers: The Midwest’s Premier Intermodal Carrier

For you something like: How the South Moves Freight                   

You’ll think of something.

Your Design and Colors – Try two or three colors at the most.  Psychologist say people won’t spend a lot of time looking at nor remember something busy.  A clean, crisp design is preferred and can be recognized over a longer distance; great for a transportation company.  If you look at my website, Blue Marlin Computer Services Blog and business cards; I use two shades of blue and white.  The white background allows the blues to pop and grab your attention.  Redbird Carriers uses black and red on white, here the red cardinal surrounded by the black tire stands out against the white background.  On their website, it’s the first thing my eyes are drawn to.  Also, think about the Font your business name, tag line and name & number will use.  Try to pick something professional and has the look & feel of your industry; something easy to find in MS-Word and other applications (Veranda, Georgia, something like that) curly letters are not preferred for transportation companies.

Additional Things – Some additional things I’ll need for the website and social media pages are the About and History information.  The About is usually a paragraph or two at the most.  This is where you expound on your companies services, values, goals and the things that set you apart from your competition.  For your History; I would do like I did, put down my personal work history as it pertains to your industry.  You've been doing this a long time and you have been very successful; they need to know that.


Well, this will get you started.  There’s more to come, but a little bit at a time.  When you get your business cards made, have them give you the design in digital form, hopefully a .jpg file (they can email it to you, then send it to me), I’ll need that for your website, and everything else.  You are in the unique position of being able to select all of these different design elements with an eye towards your website and social media.  Some businesses aren't so lucky and the transition doesn't look so good.  Take your time and enjoy this part, whatever decisions you make will be with you for a long-time.

Tuesday, September 3, 2013

Twitter Gives Customer Service a Wake Up Call


Things might be changing for airline customer service, thanks to Twitter.  British Airways learns a lesson in customer service from an angry customer and his targeting of their Twitter Followers.  This is an article from Alyson Shontell of Business Insider that maybe showing flyers the future of unresolved issues with airline customer service.



Angry Customer Buys Promoted Tweets to Bash British Airways for Losing His Luggage

Business Insider / Henry Blodget
British Airways allegedly lost a man's luggage then wouldn't return his emails. The man turned to Twitter to vent. But he didn't just vent to his 500+ followers.
Instead, he purchased promoted tweets, Twitter's form of advertising, to spread his message far and wide:
"Don't fly @BritishAirways," the man with the handle @HVSVN wrote on Sunday evening. "Their customer service is horrendous."
His tirade continued: "BritishAirways is the worst airline ever. Lost my luggage & can't even track it down. Absolutely pathetic." He also wrote, "Thanks for ruining my EU business trip #britishairways. I shouldn't have flown @BritishAirways. Never flying with you again."
He targeted his ads to all British Airways 302,000 followers and vowed to continue running the ads until "BA fixes this mess." He told followers he doesn't care about money, just about getting his precious cargo back.
Mashable picked up the man's disgruntled tweets. Other unhappy customers chimed in, patting the man on the back for speaking out against British Airways on Twitter.
Yesterday, British Airways finally responded to the angry customer. They blamed the delay on its Twitter feed only being open "0900-1700 GMT," not 24 hours, and asked the customer to send over his luggage information in a direct message.
In the meantime, other airlines are joining the conversation. JetBlue's SVP of marketing Marty St. George tweeted, "Interesting; a disgruntled customer is buying a promoted tweet slamming a brand where they had a bad experience. That's a new trend itself!"



Sunday, September 1, 2013

Twitter Do's & Don'ts for Small Business



One of the things we do at Blue Marlin Computer Services is manage your personal or business social media presence.  For many, Twitter has become a key method to publishing their presence in the social media sphere of influence, and figuring out the do's and don'ts can be confusing at times.
This article in Brazen Life, a lifestyle and career Blog for ambitious young professionals was written by Grace Barkley, a freelance writer living in Savannah, GA.  Grace specializes in social media branding, something the Blue Marlin preaches all the time.  It takes us through 5 ways used to boost your small business Twitter feeds without losing your Followers.



5 Ways to Boost Your Small Business Twitter Account



Managing your social media presence is tricky enough when you're simultaneously keeping up with the challenges of starting your own business or freelance operation.  These user-friendly tips will take the confusion out of Twitter, so you can make your Tweets more attractive to your followers.

1. Have (Real) Conversations

The Twitterverse (which, incidentally, is apparently the fifth most annoying word of 2012) offers lots of opportunities to make great connections. If you admire a fellow entrepreneur, designer or writer, don't be afraid to give them a shout -- and make sure it's a worthwhile shout.
Ask a question or start a conversation instead of simply saying "Cool pic!" or "Nice post!" If your cyber friend (well, maybe we aren't to the "friend" stage yet) posts her new graphic design project, tell her you like the use of color or ask where she found her inspiration. These higher-quality threads can draw attention from her followers as well as yours.

2. Don't Be Afraid of the Retweet

In lieu of services like delicious.com and Evernote, I use Twitter as a means of storing links I'm interested in coming back to read later in the day when things slow down. Most of the time, these links relate to my industry, and thus the interests of my followers, so I know that retweeting them will be valuable to my readers.
Don't worry about having original content 100 percent of the time, but don't lean too heavily on the RT (Re-Tweet), either. Make sure you're also generating plenty of your own unique information to keep your followers following.

3. Add Small Personal Touches

No fail, Twitter followers seem to be interested in the personal details of the people they follow -- even (or sometimes especially) the minutia. This could mean sharing a picture of your (organized) desk or latest lunch choice every once and awhile.
Yes, it may seem silly, but these little touches make you feel real and relate-able and help your readers connect with you as a person.

4. Don't Overdo the "!" and the "#"

Too many Twitter accounts (and Facebook accounts, for that matter) are littered with exclamation marks and #hashtags. Your user would much rather like to see this...

Jolly Jam pairs great with cream cheese and crackers. Try the #recipe! bit.ly/23jf98
...than this:

#JollyJam pairs #great with #creamcheese and #crackers! Try the #recipe!!! bit.ly/23jf98
Remember: you are promoting your product, service or self because you are inherently enthusiastic about it -- and readers approach business-based Twitter handles with that in mind. There is no need to go over the top with the hard sale. Use Twitter as a way to simply (and professionally) engage your customers in what you would consider like interests -- without all the overzealous punctuation.

5. Don't be Afraid to Plan Ahead

Lastly, services like HootSuite and TweetDeck allow you to schedule your updates ahead of time, which can do wonders for the small business owner who doesn't think he has the time to regularly update his social media accounts.
Also consider creating an editorial calendar. By planning your subject matter ahead of time, you won't have to enter panic mode every morning when you turn on the computer.
You may even want to consider whether it's time to add a Social Media Manager to your team. This can be as low- or as high-commitment as you'd like. Some freelancers will manage your entire social media presence for you, preempting the need to hire another full-time staff member.
Regardless of which steps you take on Twitter this year, keep tweeting! If you're going to have a social media presence, it's best to actively participate, rather than have accounts simply for the sake of having them. Just like your product, you surely have some superb nuggets of information to share with (yes) the Twitterverse, so start sharing!