Building Your Social
Media Presence
By:
Lawrence Layton
10 Steps to
start building your social media presence.
Today, Social Media is being used as a marketing and information
collection tool by many businesses large and small and with great success. You've noticed this, and now your business is
ready to get in the game. It’s not easy
to be successful in this arena; it take time and practice, but all successful
businesses use social media. Here are 10
steps that will save your business time and wasted energy as you start building
your social media presence. But before
you begin, you will need to set well defined goals for your social media
presence, devise a plan to reach that goal and take the necessary action to drive
your plan to success. Here are my initial
10 steps to get you on your way:
1.
Define your overall Goals for your Social Media Presence.
2.
What sites are your customers on? Be there.
3.
Implement “Image Branding” on all your social media sites.
4.
Be consistent with Profile, About and Tag Line information.
5.
Use email and business contacts to your full advantage.
6.
Get a professionally designed website and blog or redesign the
ones you have.
7.
Accumulate, write or purchase quality content to share on your social
sites.
8.
Sequence your content and schedule it for distribution.
9.
Engage on your social media site (that’s why they’re called
social media).
10.
Monitor your site visitors and your social media reputation.
Social Media can be the effective catalyst your business needs
to grow more customers, or it can be the tool that ends up making you look
silly. It’s up to you. If you understand what it is and how it
works, you’re on your way to bettering your business. Think of it as any other professional tool
(legal, accounting or advertising); if you don’t have the time to understand
how to use it correctly, pay a professional to do it for you. You’ll be glad you did.
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